Musings on Opportunity Costs & The Lightness of Being

Lauren Reiff
5 min readAug 12, 2021

The first time I learned about opportunity cost as a bolded vocabulary word in the pages of an economic textbook, it struck in me an uncomfortable psychological chord. This shamelessly pragmatic reality of life was epitomized so bluntly. It had a sobering feel. What did it amount to? The loss of potential gains from the road not chosen.

Lauren Reiff

Writer of economics, psychology, and lots in between. laurennreiff@gmail.com / I moved! Find me here: laurenreiff.substack.com

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